In the 1980’s Americans started smoking fewer cigarettes for the first time since 1913, that’s when R.J. Reynolds took a picture of a circus camel and stuck it on the side of a pack. Six years later, nearly half of the people in America who smoked cigarettes, smoked that one brand — Camels. His ads were the first to link smoking with the good life. That didn’t just sell cigarettes. That made them part of our culture. NBC’s first TV newscast gave them to lucky viewers.
One of R.J. Reynold’s grandsons, Patrick, twisted those advertising techniques to get people to stop smoking.
