The shortest distance between two people is a good story.  I learned that lesson back when the earth was cooling.  When my hair was still red and I started telling stories of seemingly ordinary people who did extraordinary things.  

The technique of memorable storytelling hasn’t changed since the first cave man painted pictures on a wall.  Technology comes and goes. How to tell a memorable story is the same.  

https://youtu.be/zw0VC7R8b_0