Here’s a story about one of the most popular people on the internet.  He’s not a celebrity.  Just an ordinary guy.  Crafting an effective visual story about him involved more than an interesting headline.  After a brief phone interview with a Kyle Lindsey, a young man who had become an YouTube star, I crafted a story outline.  First, I tried to answer the “So What?” test.  Why would anyone want to pay attention.  How does a seemingly ordinary person become an internet star?  Then, I searched for the surprises in the information I had gathered during my phone interview. Those would become the twists and turns in my tale.  I stacked the surprises so they would flow logically from start to finish.  (For example, you wouldn’t show a child going to school and then waking up.) Click to see the finished story: